Vilamoura is in the municipality of Loulé, in the Algarve, Portugal. Its boundaries lie within the parish of Quarteira. Vilamoura is a purpose built resort and Marina which was started from scratch by a wealthy banker from Lisbon. The resort was begun in 1974 and is still expanding outwards from the marine center. The resort is located 14.3 miles west along the coast from Faro and is 266 kilometers from Lisbon. The nearest airport is at Faro. Covering some 20 km² of land, it is one of Europes largest tourist beach resorts.

There are also facilities for jet skiing and parascending. Close by there are also a number of sports clubs, a shooting range and many night clubs. Tourism in Vilamoura is extensive and well-developed, with many different resorts with ratings from 3 star to 5 star. This is a substantially higher average than the surrounding areas, which have ratings varying from 2 star to 4 star. As a consequence of being mostly privately owned, the town is very opulently designed. The town/marina has an extensive variety of activities which are usually on Tuesdays, Thursdays and weekends. Activities include touring the local caves (on the coastline) which are nearer Albufeira rather Vilamoura. This trip (cave) is usually performed by boats. There are also two companies which operate trains-on-wheels for travel between resorts. For the avid historians there is a preserved Roman Site and Museum providing an insight to the area's past. Originally a Roman fishing town, the ruins include baths in which the mariners used to bathe.